Requirement

Client need to build a digital campaign align with Eurocup football 2022 in creative way.

Approach

This campaign will launch in Thailand, Due to customer in thailand used Line to communicate in Daily life. We offer client to build an integration campaign with LineOA, Admin dashboard and real time livescore in TV to let client enjoy with football match while customer can get coupon in KFC LineOA when VAR appear.

Solution

Develop VAR promotion campaign that turns annoying VAR moments into the most anticipated ones. During the football game, Checking for Chicken' from KFC pops up the limited saving coupons via KFC Line official once VAR appears. There are various coupon types to follow on every match; for example, offside promo, handball discount, disallowed goals bundle, penalty offer, etc.enhancing the user experience and boost offline sales and brand royalty.

• Develop admin dashboard to manage coupon, campaign and joiner

• Integrate LineOA with admin dashboard and line developer

  
  

Goal

• Engagement with Brand Promotions: Transform VAR interruptions into exciting moments with 'Checking for Chicken,' making viewers eagerly anticipate KFC discounts during football matches.

• Enhance Brand Loyalty: Strengthen brand allegiance by integrating themed promotions with live football events, creating lasting associations and emotional connections for sustained customer loyalty.

• Drive Offline Sales: Convert online engagement into foot traffic and in-store purchases by offering match-specific coupons, driving revenue growth during and after football matches.

• Maximize Digital Engagement: Leverage KFC's official Line account and other online platforms to distribute VAR-related promotions, fostering real-time fan interaction and expanding the brand's digital presence.

• Cultivate a Community: Create a community of football and food enthusiasts by tailoring promotions to match events, fostering camaraderie and deepening emotional connections to the KFC brand.

Result

• A 400% users increase in Line official while campaign start.

• Over 2M users join campaign within the two months.

• Improved customer satisfaction based on coupon used.